Ideas + guts + action = success

Last week I attended a networking event, held at the Anta showroom on George Street in Edinburgh.

For those not in the know, Anta sells the most beautifully designed, covetable things handcrafted in the Highlands of Scotland (have a look for yourself at www.anta.co.uk and you’ll see what I mean. And order their catalogue – it’s got some fabulous recipes in it!)

One of the most inspiring things about the entire evening was the story of how Anta came about, as told by its founder, Annie Stewart.

Here are three key things that I took from her story:

 

Ideas

Whilst many people start out with a clear vision of what they want to achieve, this isn’t always the case.

Far from having a lightbulb ‘eureka moment’ that was to shape the rest of her life, Annie speaks of leaving Edinburgh Art School with a degree in Fine Art, and having an ‘”oh sh*t” moment, when it dawned on her that she’d have to do something to make a living.

Capitalising on knowledge that she’d developed from her course, she approached a weaver of Scottish tartan and asked him if he’d weave a small bolt of cloth in a traditional pattern, but using pink and lime green wool.

Whilst the weaver wasn’t entirely delighted with what he’d produced, Annie set about making ties and other accessories with the resulting cloth.

Sometimes necessity really IS the mother of invention: sometimes you have to be in an uncomfortable place in order to feel the need to do something different.

The challenge is, what knowledge do YOU have (even if other people also have that knowledge) that could, with a twist here and there, be turned into something new and unique? And are you, in fact, too comfortable with the status quo to really bother doing anything with those ideas?

 

Guts

With a small range of accessories made of her lime-green-and-pink tartan tucked into a suitcase, Annie set off to visit a friend in New York.

While she was there, she telephoned round a few designers and department stores: note, we’re not just talking one or two small boutiques here, we’re talking Jasper Conran, Bergdorf Goodman – the highest end of the fashion market.

In short, she managed to blag her way in to see some of the biggest names in fashion at the time, and to begin to sell her accessories in prestigious locations.

Often, success requires us to be brave and step out and do something, even though we might be taking a personal or emotional risk. Success takes guts. It means taking a risk that someone will laugh at you, shut the door in your face, or just say “No”.

On the other hand … they just might say “Yes”.

So here’s the question: what are you afraid of? Is it just time to feel the fear and do it anyway?

 

Action

Success in the States and recognition from major-league fashion houses brought its own challenges in the early days: the almost accidental design of tartan ceramics led to a commission from Vogue for corporate gifts for its advertisers, which in turn led to one of those advertisers placing an order for a large number of ceramics which they wanted delivered in a very short space of time.

Annie and her team of designers and craftsmen back in the Highlands of Scotland took the commission and, despite time pressures, delivered.

And here’s another lesson that often gets missed: once you’ve set yourself up as something, you have to follow through on it. This is about more than delivering on your promises – it’s about psychologically stepping up to the plate and becoming the person you aspire to be. It’s about not being afraid of success.

It would have been easier to take a step back and say “sorry – we can’t fulfil that size of order in the time” and take a step back. But that’s not the choice that Annie made.

And the challenge for the rest of us? To be brutally honest, most of the time, it’s just ‘easier not to’. But success requires you to get off your butt, rise to the challenge and DO something when most people don’t.

 

Now, some 25 years on, Anta is a thriving business providing a valuable outlet for the handiwork of dozens of skilled designers, craftsmen and women.

Who knows: but for an idea, some guts and some serious action, it might never have happened.

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