Unlock Your Hidden Creativity: Step 2 – Create, don’t just Edit

Creativity is serious business. It’s about creating new things, coming up with new ideas, establishing new ways of doing things. It’s what can give successful companies a sustainable competitive edge.

Many individuals and organisations, though, settle for editing existing versions of products or processes, never really coming up with anything new, just with a load of stuff that’s a small shuffling step or two away from where they started.

Here are 3 top tips for genuinely creative thinking … as opposed to sticking to familiar patterns and making minor amendments to the status quo.

Please bear in mind that I’m NOT giving a list of techniques here – you can do a Google search for that and come up with dozens of techniques and processes like brainstorming, SCAMPER, role play, blah blah blah … I’m focussing on fundamental pre-requisites to creative thinking. If you don’t have your head in the right place to start with, even the best creative thinking techniques won’t help you.

1. “Set phasers to ‘stun’!”
Before I start, I wouldn’t mind betting that some readers are already thinking, “well, you can’t just come up with new ideas and implement them! You have to do a risk assessment / scenario plan / costing strategy …”    WOAH WOAH WOAH!!!

To those who are doing that, hold on a moment: we WILL do those things. Creative thinking doesn’t stand alone, it must be partnered with practical implementation … but that bit comes later.

At the start of the creative process, you’ll have to ‘knock out’ the internal editor or analyst (hence the Star Trek terminology).  We don’t want to kill them off completely, because they are vital to implementing creative ideas … BUT left brain logic mustn’t interfere too soon.

For some people that’s going to be really difficult, as it cuts across habit and mindsets. However, on the premise that EVERYONE is creative, it can be done.

It’s critical to allow creativity full rein at the beginning WITHOUT the logical editor or analyst coming in and saying “we can’t do that because … have you thought about … we tried that before and …”

Take a piece of paper and a pencil and try this 5 minute exercise.

Think about everything you’ve done since you woke up this morning, starting from the moment you opened your eyes, and start to write it down. Write it down EXACTLY as it comes into your head.

How easy or difficult is that? How long is it before the ‘editor brain’ kicks in and you find yourself correcting spelling and punctuation, revisiting sentences that don’t make sense, THINKING about what you’re going to write rather than just writing what you think?

Freely thinking creatively can take self-discipline. It’s important to learn to silence the inner editor and think freely … otherwise ideas will be stifled at birth and never allowed to develop.

Learn to silence the editor within and give your internal ‘creator’ space at the beginning of the process, whatever specific technique you are using.
 
2. The Catwalk Model
One concern that logical, strongly left brain thinkers can often have is that allowing too much creativity will lead to the lunatics taking over the asylum. That strange and ridiculous ideas will come to fruition. That profitability and common sense will be sacrificed on the altar of irrelevant arty-fartyness. That reckless and meaningless expenditure will have to be awkwardly explained to demanding shareholders.  That pie-in-the-sky projects will detract from the serious business of generating profit.

Not so.

I’m sure I’m not the only one who’s watched a TV clip of an emaciated catwalk model (stay with me here, the metaphor is relevant!) wearing something completely bizarre, her hair backcombed to within an inch of falling out, aunt sally make-up, tottering along on impossibly high heels and thought “Who on earth would wear THAT?!”

And funnily enough, on my local high street, and in the fashion magazines, I never see people actually wearing the catwalk outfit … I  DO, though, see people wearing similar but more practical versions of it in terms of size, colour, shape, cut, length and so on.

Creative thinking that initially conjures up the bizarre and  somewhat alarming, actually translates – through a process of analysis, editing, elimination and implementation – into practical new ideas that work.

Tempting though it is to start with the safety of the status quo and tweak it, genuine, groundbreaking innovation comes from new thinking.

Strongly logical left brain thinkers in particular need to remain calm and positive during the creative process, and not shut it down because it looks like it’s getting out of hand.

Strongly creative right brain thinkers need to acknowledge that not everything is going to work out in real life.
 
3. Get out more!
Those of you who read my blog regularly will know that my clarion call to Do Something Different is one which I repeat often … in this case, it’s an exhortation to get out more!

Creative thinking benefits from inspiration. This is more easily achieved by bringing in external influences, or by going out and doing something different, and not by sitting round a table in an office or training room somewhere with a heap of post-it notes and coloured pens, pontificating.

Excessive inward focus is far less likely to lead to inspiration than looking outwards and GOING outwards in order to make connections and discover new things. 

So be creative about your creativity. Don’t expect to come up with startling innovations by editing what already exists and thinking in the same old way in the same old environment doing the same old things that you always have done.

Do something different. Because doing something different leads to inspiration …
which leads to creativity …
which leads to innovation …
which leads to commercial and competitive edge …
which leads to profits and sustainable business growth.
 
Next week, more on how you can develop an environment that fosters innovation and creativity.

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2 Responses to “Unlock Your Hidden Creativity: Step 2 – Create, don’t just Edit”

  1. Katweeble Says:

    This is an excellent spur to me to use creativity more as I am hopefully just starting on a new project which could be inspiring or just a reworking of something I have done before – the gauntlet is taken up.

    • AnnabelleB Says:

      That’s great! My approach is to aim for inspiration first: that way if you aim high and miss, you’re still going to come up with something new and innovative. Good luck with your project!

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